Paul Barbera Photography
Branding, illustration & packaging.
Paul Barbera's promotional poster was embossed, foiled & printed directly onto PVC plastic. The 'flat pack' embossed image in the front featured illustrative interpretation of Paul's images & could be cut in order to create a Pin-hole camera. This approach aimed to generate a link between the material's properties (light sensitive), Paul's practice (photography) & tools of trade (camera) in relation to the promotional piece.